| Links of Pepsi v/s Coke | |
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Title :
David Rowan
Url : http://www.davidrowan.com/2002/04/evening-standard-pepsi-vs-coke-over.html: Description : DAVID BECKHAM is at the centre of a multimillion-pound marketing grudge match for the World Cup - England's captain is being used by both Pepsi and Coca-Cola to promote their drinks during this summer's tournament. |
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Title :
Bigger isn't always better
Url : http://tomasko.blogspot.com/2006/02/coke-vs-pepsi-growing-beyond-cola-wars.html: Description : As happened with Dell and Apple (see Jan 16 post), the old Coke vs. Pepsi rivalry took a new turn last December when PepsiCo’s market capitalization surpassed Coca-Cola’s. According to Katrina Brooker, a senior writer at Fortune: "Losing the cola wars, it turns out, was the best thing that ever happened to Pepsi. It prompted Pepsi's leaders to look outside the confines of their battle with Coke." |
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Title :
Newsvine
Url : http://www.newsvine.com/_news/2007/10/12/1021883-pepsi-coke-rivalry-becomes-physical: Description : The long-standing rivalry between Coke and Pepsi took a physical turn Friday when a Pepsi deliveryman allegedly punched his Coke counterpart in the face at a western Pennsylvania Wal-Mart, state police said. |
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Title :
Wikipedia
Url : http://en.wikipedia.org/wiki/Pepsi: Description : Complete history of Pepsi |
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Title :
Marketing Case Studies
Url : http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG002.htm: Description : Case study of Coke vs Pepsi Rivalry |
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