I liked this from the killerstartup article about R4E so decided to write it here:
“As they say in the social sciences, people are better mobilized in reaction to something else- an enemy, a strong dislike- or a rivalry. Rivals4Ever plays on this concept, and is very successful at nurturing active participation in its members. Moreover, because so many of the rivalries involve brands (and extreme passion associated with those brands) there is amazing potential for advertisers.”
Nice one! isn’t it ??
This is exactly one of the reason we are doing this and its fun.
Time for a monthly newsletter to R4E users! See you later.
Thanks,
Abhishek